Wine labels designed for a local store and handler

Design labels for low selling wines, bought directly from vineyards and repackaged

Concept, photography, graphic design, illustration, packaging design

Vinopolis, a local Augsburger wine store and handler, buys stocks of wine that didn't sell well and repackages it to give it a different appeal. We were to retell these wine’s stories.

When we were first given the briefing for this competition, we were all assuming the same thing: this wine can’t be good. Following a visit to the handler and a blind wine tasting, we realized quickly that, as with everything, wine sales are often just a matter of telling a story. I re-told the stories for these sad, sad wines, in hope that they could find their forever homes inside people's guts.

Red Rioja

The tone the handler aimed for with this wine was a serious and classic one.

This resonated with me during the tasting — said to be similar to Cabernet Sauvignon, the adjectives I used to describe its taste were deep, multi-layered and dark.

Prosecco Spumante

Fittingly for Prosecco, this label was to feel celebratory, light and sweet.

I wanted to keep the design modern and trendy, and to stay true to the aforementioned keywords without crossing over to kitsch territory.

The second variant I designed for Prosecco Spumante makes for a celebratory experience that’s not as sweet, instead introducing a luxurious cleanliness. This is the kind of prosecco you’d open on your yacht, if you owned a yacht. 

Wine series

This series was to compete with wines that had a classical-yet-modern look and feel.

Salento Rosso

This handler wanted this label was to be cheek-in-tongue — “crazy” and young. I decided to tell the wine’s story like it is: though it’s sold for a low price, it’s actually quite good.

The label I designed for this wine was bought for use by the handler.