RAW Vegan
A series of posters promoting simultaneous events worldwideBrief
Create a series of posters for an event of your choice.
Disciplines
Concept, photography, graphic design (with Kobi Tal)
Create a series of posters for an event of your choice.
Disciplines
Concept, photography, graphic design (with Kobi Tal)
Even among vegans, raw veganism gets a bad reputation, often from those who’ve never tried it. We wanted to try and challenge that notion.
![](https://freight.cargo.site/t/original/i/88d2440c9197369719a2bb83e116028a245f746edda7bab4ae19d86f4c4503d0/bleedingbeetroot-tinified.png)
Tasteless?
Joyless?
In a world where more and more are turning to veganism, and a rich range of culinary options makes the dietary choice barely a sacrifice, raw veganism still gets a bad rap.
Regarded by many a choice made purely for health reasons, raw veganism is often imagined as the opposite of primal — a sterile, joyless eating experience.
![](https://freight.cargo.site/t/original/i/88d2440c9197369719a2bb83e116028a245f746edda7bab4ae19d86f4c4503d0/bleedingbeetroot-tinified.png)
![](https://freight.cargo.site/t/original/i/d118ddf1796177a1630a1eaef5b48fe4b52c7d361c3ac328ef894c9bc361d046/bleedingtomato--tinified.jpg)
Primal.
Kobi and I wanted to focus on the primalilty of eating raw vegatables, in all their bleeding glory.
We wanted to liken these juicy, luscious vegetables to the way eating meat is perceived — an indulgent, messy, lust-filled fleshly pleasure.
The eye-catching campaign is designed to bring people to the conferences, held simultaneously in 3 vegan-friendly metropolitans. There they would be able to learn (and taste) more about raw veganism.
![](https://freight.cargo.site/t/original/i/d1e9ac3f51dcca4b768ae2808e50f82b827ab29be3e8f8b1a8a4712d46e2350e/-RAW-phototypo---corrected-01-tinified.jpg)
![](https://freight.cargo.site/t/original/i/be8bd17f94423a7a23100be8b13fe1433ee6daa5f74fd68c034941ec4adede6c/-RAW-phototypo---corrected-02-tinified.jpg)
![](https://freight.cargo.site/t/original/i/b27147be2d41a839bca7627bb1fad436228fc893470df5a0b2013a2f9d54f784/-RAW-phototypo---corrected-03-tinified.jpg)
![](https://freight.cargo.site/t/original/i/6d2ea6e82d73709666ea45ff10441d92e6f216824519f213bfe178a441b3add8/Berlin-tinified.jpg)
![](https://freight.cargo.site/t/original/i/72ef30ce63d28184c3e00973992dd246d92a6af4c3cd8cf0bb587d33182dc70a/London-tinified.jpg)
![](https://freight.cargo.site/t/original/i/23d9d54672d41c7480e7aef4c2117915fe6b1a585beaee670a5148d499aca633/Bacelona-tinified.jpg)