RAW Vegan
A series of posters promoting simultaneous events worldwideBrief
Create a series of posters for an event of your choice.
Disciplines
Concept, photography, graphic design (with Kobi Tal)
Create a series of posters for an event of your choice.
Disciplines
Concept, photography, graphic design (with Kobi Tal)
Even among vegans, raw veganism gets a bad reputation, often from those who’ve never tried it. We wanted to try and challenge that notion.
Tasteless?
Joyless?
In a world where more and more are turning to veganism, and a rich range of culinary options makes the dietary choice barely a sacrifice, raw veganism still gets a bad rap.
Regarded by many a choice made purely for health reasons, raw veganism is often imagined as the opposite of primal — a sterile, joyless eating experience.
Primal.
Kobi and I wanted to focus on the primalilty of eating raw vegatables, in all their bleeding glory.
We wanted to liken these juicy, luscious vegetables to the way eating meat is perceived — an indulgent, messy, lust-filled fleshly pleasure.
The eye-catching campaign is designed to bring people to the conferences, held simultaneously in 3 vegan-friendly metropolitans. There they would be able to learn (and taste) more about raw veganism.